Except that it's not. I run an IT services company and people constantly complain about my pricing, but they keep coming back. I'm not the only place in town they could get support from or get their computers fixed at, but I'm also not the cheapest. I refuse to budge on my pricing because there are significant reasons they are the way they are. I have my fixed and variable expenses, labor costs and taxes. Once that's all taken care of I get to pay myself with what is left.
This is just how business works. If you want something for free, there are options for that. Unraid offers a product at a price they have decided on. Complaining about their pricing isn't really going to change things.