I should have checked this much sooner, but apparently my new USB drive was the problem (SanDisk Ultra Fit™ CZ43 32GB USB 3.0) http://www.amazon.com/gp/product/B00LLER2CS/ref=oh_aui_detailpage_o00_s00?ie=UTF8&psc=1
I found an old POS USB from my wife's work and it booted no problems, but now I have this hanging out the back of my pretty Fractal R4 case